Client : KOJUBOO B&F
Category : Package design
Location : 74-24, Gaminam-ro, Hanam-si, Gyeonggi-do
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Overview
"KOJOOBU Seasoned Whole Squid" is a premium snack product made from carefully selected whole squid. This project aimed to highlight the freshness of the sea and the honesty of natural ingredients, while enhancing product competitiveness through intuitive and trustworthy packaging design.
Design Concept
The ocean-blue background instantly conveys freshness and a maritime image, while the transparent window reveals the actual product inside, building both trust and appetite appeal. The addition of illustrative elements enhances brand friendliness while reinforcing the premium identity of the product.
Bold and clear typography strengthens readability and creates strong visual impact, while the supporting “Seasoned & Imported” emblem communicates authenticity and high quality. Overall, the design visually embodies the core values of freshness, honesty, and premium quality, effectively establishing KOJOOBU’s brand identity.
Client : KOJUBOO B&F
Category : Package design
Location : 74-24, Gaminam-ro, Hanam-si, Gyeonggi-do
-
Overview
"KOJOOBU Seasoned Whole Squid" is a premium snack product made from carefully selected whole squid. This project aimed to highlight the freshness of the sea and the honesty of natural ingredients, while enhancing product competitiveness through intuitive and trustworthy packaging design.
Design Concept
The ocean-blue background instantly conveys freshness and a maritime image, while the transparent window reveals the actual product inside, building both trust and appetite appeal. The addition of illustrative elements enhances brand friendliness while reinforcing the premium identity of the product.
Bold and clear typography strengthens readability and creates strong visual impact, while the supporting “Seasoned & Imported” emblem communicates authenticity and high quality. Overall, the design visually embodies the core values of freshness, honesty, and premium quality, effectively establishing KOJOOBU’s brand identity.