Client : KOJUBOO B&F
Category : Package design
Location : 74-24, Gaminam-ro, Hanam-si, Gyeonggi-do
-
Overview
"MAPO Skirt Meat Jerky" is a premium jerky product made from tender and chewy pork skirt meat. This project focused on delivering a sense of luxury and clear product communication, with the goal of strengthening the brand's identity through impactful packaging design.
Design Concept
The black background conveys a luxurious and bold impression, while the diagonally placed "MAPO" text creates visual rhythm and reinforces brand recognition. The circular emblem at the top highlights the product’s premium pork jerky quality, and the realistic product image on the front allows consumers to easily grasp the key features of the jerky at a glance.
Client : KOJUBOO B&F
Category : Package design
Location : 74-24, Gaminam-ro, Hanam-si, Gyeonggi-do
-
Overview
"MAPO Skirt Meat Jerky" is a premium jerky product made from tender and chewy pork skirt meat. This project focused on delivering a sense of luxury and clear product communication, with the goal of strengthening the brand's identity through impactful packaging design.
Design Concept
The black background conveys a luxurious and bold impression, while the diagonally placed "MAPO" text creates visual rhythm and reinforces brand recognition. The circular emblem at the top highlights the product’s premium pork jerky quality, and the realistic product image on the front allows consumers to easily grasp the key features of the jerky at a glance.